TapInfluence Rereleases TapFire

Following an 18-month testing period, TapInfluence, a provider of influencer marketing technology, has released TapFire, an influencer content amplification and distribution engine. Upon entering a content URL into TapFire, the app analyzes the content’s virality score and pairs it with relevant influencers in real time, using proprietary data-science algorithms. The influencer-to-content pairing…

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R.I.P. Imzy

Imzy, the kinder, gentler online community platform, will be shutting down on June 23rd. Company co-founder Dan McComas made the announcement in a blog post today, stating his apologies and explaining to the community Imzy just couldn’t find its place in the market: Some of you have been here since our launch into beta and…

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After saying it’s not a media company, Facebook reportedly signs BuzzFeed and others to make original shows

NEW YORK — Facebook Inc has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation. Facebook is planning two tiers of…

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How GoDaddy Improved Its Brand Through an Advocacy Program

This week’s guest is Stacey DePolo, Social Advocacy Manager at GoDaddy. Stacey has 20 years experience in digital marketing. She’s worked with tech brands, authors, entertainers, artists, and non-profits, specializing in brand advocacy, influencer marketing, customer experience and social media. At GoDaddy, Stacey has been focused on turning their brand image around through customer and…

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