Twitter is down for some users

Twitter seems to be having some technical difficulties this morning, with the network going down for some folks. Down Detector’s live outage map shows Twitter suffering outages in Japan, the UK, and now parts of the East Coast in the United States. Around 2am ET, Twitter’s Support account tweeted that some users may have had…

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Influencer marketing must evolve

LONDON: Influencer marketing needs a radical rethink, away from big-name vloggers who deliver reach, and toward micro-influencers, who often enjoy greater engagement and could have a far greater impact on attitude and behaviour, an industry figure has argued. The ‘traditional’ influencers, in the style of Zoella, are now more famous than celebrities, writes Felix Morgan,…

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