4 ways brand marketers can inject expertise into their social content | Dynamic Business – Small Business Advice – Forums

Social content can make or break a brand’s marketing strategy, and customers can tell when you’re not walking the talk. Taryn Williams, CEO and founder of theright.fit and Wink Models, explains how to capture your audience’s attention by showing off your expertise. Identify your tribe Before you launch into creating content for your social media…

Details

Why Influencers Should Still Be Part Of Your Plan

In this guest post, Erin Tierney (pictured below), a community consultant at Quiip, says using influencers for your brand shouldn’t be a short-term campaign element, but rather a long-term investment… Influencers. The topic creates a polar divide amongst the marketing profession, yet influencers have risen as an advertising method-of-choice, generally providing pretty pictures on social platforms in…

Details