Influencer Marketing Could Be a Self-Storage Referral Program on Steroids

Successful self-storage operators have routinely touted their points of differentiation as key drivers to entice customers. These are typically mixed with a value proposition that speaks to prospective customer needs and pain points, such as wine storage, divorce or military deployment. The new buzz is “influencer marketing,” which illustrates your value in content created…

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Alphabet’s efforts beyond search are ballooning into their own huge businesses

Alphabet’s advertising business seems to be following the same pattern these days — but its operations beyond that look like they are beginning to grow into strong businesses in their own right. The company reported its first-quarter earnings today that outperformed what Wall Street expected, with its advertising business once again continuing to generate an enormous amount…

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BCE Inc. hikes dividend and plans new service to attract cord cutters as competition intensifies

BCE Inc.’s bottom line took a hit from closing costs associated with buying Manitoba Telecom Services earlier this year, but the telecom giant’s otherwise consistent financial results pleased both analysts and shareholders at the annual general meeting on Wednesday. Bell, Canada’s largest telecommunications company, reported quarterly results hit analysts’ expectations despite intense competition from its…

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Collective Bias, an Inmar Company, Publishes Landmark Research Study Measuring Sales Impact …

Loyalty Card Study By pairing Nielsen Catalina Solutions (NCS) frequent shopper and loyalty card data with Collective Bias’ first-party audience data, this study examined a campaign for a major confection brand at multiple retailers. The analysis measured a 7.6x return on ad spend (ROAS), by weighing households exposed to the campaign’s influencer content versus an…

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