by Bradley Elliott (@BradElliottSA) What will the future of influencer marketing look like? Will celebrities still rule the roost, what role will technology play, and what will influence the future of influencer marketing? Influencer marketing has come a long way since US silent movie star, Roscoe Conkling ‘Fatty’ Arbuckle, was paid by Murad cigarettes in…Details
MarketPlace Sunday, October 21, 2018 22:00 By QUEEN MUNGUTI Graffiti artist works on a mural during the launch of Smirnoff: Battle of the Beats at Jikonis on Kiambu Road, Nairobi, on October 10, 2018. FILE PHOTO | NMG Alcohol brand, Smirnoff last month unveiled a Kenyan campaign called, #SmirnoffMixExperience, that would see its brand ambassadors,…Details
La Prairie, Fairfax & Roberts, The Origin Agency and TheRight.Fit to speak at the Mumbrella Luxury Marketing Summit
The role of influencers in marketing luxury brands will be dissected in a panel featuring representatives of brands La Prairie, Fairfax & Roberts and Lamborghini Oceania at the inaugural Mumbrella Luxury Marketing Summit. Williams and TheRight.Fit took out the Award for Innovation at the Mumbrella Awards this year Taryn Williams, founder of talent platform TheRight.Fit,…Details
Coming from CryptoCompare.com: “IndaHash is an influencer marketing platform that aims to connect brands, influencers, and the audience.