3 of the Biggest Challenges in Influencer Marketing (And How to Overcome Them)

[ad_1] Although influencer marketing yields effective results and high returns on investment, some businesses still shy away from it. That’s likely because influencer marketing comes with several challenges that may pose some risks for businesses. Especially if you’re a startup or a small business. The key to overcoming these challenges is to first identify them.…

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8 ways to fix Snapchat

[ad_1]  Snap’s cool factor is wearing off. It needs new ways to entertain teens and score ad dollars. That means challenging some of its deepest-held philosophies about who Snapchat is for and how it works. From changing its feed to seducing influencers to fighting Facebook, here’s what we think Snap needs to do. Read More…

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