What Nike's $1 Billion Deal With Ronaldo Means

A recent Business Insider survey on new digital media trends highlights growth prospects for influencer marketing as part of a larger shift to social media marketing across industries. In general, influencer marketing helps companies reach Millennials, produces “more authentic storytelling,” better connects with consumers and offers a higher return on investment (ROI) than other channels.…

Details

Big telecoms are spending more cash to keep customers, but some tactics raise concerns

Canada’s biggest telecoms spent more money to stop subscribers from leaving them last year, but one new retention tactic raised concerns among customers and lawyers alike. BCE Inc. and Telus Corp. reported increased wireless retention spending for both the full year and fourth quarter of 2016, according to financial documents. Bell focused on aggressive competition…

Details