Telcos square off over traffic pumping after allegations of gaming the system

Small and large telecommunications providers are facing off over whether Canada needs regulations to stop traffic pumping, a practice associated with free conference call lines and adult entertainment lines. BCE Inc. and its subsidiary Northwestel called on the Canadian Radio-television and Telecommunications Commission to create a nation-wide standard to deal with the tactic that involves…

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What B2B Can Learn from B2C

In recent years, digital engagement has blurred the lines between individuals’ personal and professional online presence. Following this convergence of the public and the private sphere, B2B marketers must adapt to the changing ways their target customers interact in the online world. B2B PR pros would be well-advised to adopt these three best practices from…

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