6 Tips on Running Micro-Influencer Campaigns

When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more. But you as already know, there are different types of influencers. Micro-influencers are influencers…

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Goodbye ‘Mercury,’ hello ‘KEYone’: BlackBerry, TCL release first keyboard smartphone under partnership

TORONTO — BlackBerry Ltd. enthusiasts hung up on the idea of physical smartphone keyboards can finally get their fingers on the last device designed at least partially in-house by the Waterloo, Ont. company. Chinese smartphone manufacturer TCL Communication released the long-awaited BlackBerry smartphone at the Mobile World Congress in Barcelona on Saturday. Called the BlackBerry…

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The next evolution of influencer marketing

By Brian Zuercher We have been reading a lot about influencer marketing in the news lately. <!– googletag.cmd.push(function() { googletag.defineSlot(‘/60923973/mid-article-micro-bar’, [234, 60], ‘div-gpt-ad-1466024462178-0’).addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1466024462178-0’); }); –> Many people think influencer marketing is the hottest new fad, but influencer marketing is not a new concept by any means. From celebrity…

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