How to stay out of trouble with the new influencer transparency rules

It is evident from a casual gaze through social pages or comms industry commentary that brands are increasingly turning to ‘social influencers’ to promote their products through online social channels, with the intent of influencing consumer purchasing decisions in favour of their products. Indeed, some commentators have even described social influencers as our ‘future media…

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‘More difficult for American firms to compete’: Apple, Google, Uber join fight against Trump travel ban

SEATTLE — Dozens of tech companies, including behemoths like Apple, Google, and Facebook, are siding with Washington state and Minnesota as they fight President Donald Trump’s ban on refugees and travellers from seven predominantly Muslim countries from entering the United States. The companies filed briefs late Sunday with a federal appellate court saying the Trump…

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