SK-II launches first-of-its-kind influencer reality series

SK-II has launched its second multi-influencer power format in Asia, Beauty Bound Season Two, to bring in authentic content experiences to its customers. In partnership with social video agency Brave Bison, the series follows 64 young contestants across eight countries, including Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea, Taiwan and Japan, all competing to become “Asia’s next top…

Details

EA third-quarter profit, revenue top estimates on strong Battlefield 1 sales

Electronic Arts Inc posted third-quarter adjusted revenue and profit that beat analysts’ average estimate, helped by strong sales of first-person shooter game Battlefield 1. However, EA forecast current-quarter revenue slightly below Wall Street’s expectations. EA had expected to launch another game in the quarter, but said on Tuesday it pushed out the release of one of…

Details

Influencer Marketing a Leading Trend for 2017 – Cision Whitepaper Discusses the Importance of …

TORONTO , Feb. 1, 2017 /CNW/ – Engaging influencers is now an essential component of successful communication and marketing initiatives. Influencers help brands gain credibility and trust to build meaningful relationships with consumers. “When brands don’t have a pulse on their consumers, influencers fill that void,” explains Stacey Miller , director of communications at Cision. “Influencers…

Details