New “influencer” ad guidelines are out: What they mean for your digital campaigns

New guidelines established by Australia’s peak body for advertisers could impact the way businesses and brands use native advertising and influencers to promote their products, but experts worry they will be hard to enforce. The Australian Association of National Advertisers (AANA) yesterday released its latest addition to the Advertising Code of Ethics, which will come into…

Details

Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with…

Details