Influencer Marketing Metrics: Challenges Solved, Part Two

Influencer marketing metrics, also known as KPIs, may not be the most engaging topic, yet, to marketers, they’re important. We’re accountable for measuring the effectiveness of our digital marketing investment. That includes our influencer marketing investment. You can’t manage what you don’t measure, right? Everyone seems to agree we need influencer marketing metrics. Unfortunately, if…

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Rogue National Park Service Twitter account says it’s no longer run by government employees…but maybe it never was

The rogue government Twitter account, AltUSNatParkService, which claimed it was being run by current park rangers, says it has now handed off control of its Twitter account to “several activists and journalists who believe they can continue in the same spirit.” The move has led some to question if the account was, in fact, ever operated…

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