Rogers Communications Inc slides $9 million into the red on $484-million writedown of its IPTV project

[ad_1] Rogers Communications Inc.’s stock surged after reporting strong growth in wireless and Internet subscribers in the fourth quarter, even though it took nearly a half-billion-dollar hit from its failed Internet protocol television experiment. In the first reporting period since Rogers ousted former CEO Guy Laurence, Rogers posted a net loss of $9 million due…

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Hinge is testing a personal assistant service called Audrey to help you get more dates

[ad_1] Dating app Hinge recently pivoted from swiping to “stories,” in order to help people find real relationships. That focus on authenticity, however, seems to stand in contrast to a project the company has been testing: Audrey, a personal assistant who will message your matches for you and schedule your dates. Audrey’s existence was first spotted…

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Influencer Marketing Metrics: Challenges Solved, Part Two

[ad_1] Influencer marketing metrics, also known as KPIs, may not be the most engaging topic, yet, to marketers, they’re important. We’re accountable for measuring the effectiveness of our digital marketing investment. That includes our influencer marketing investment. You can’t manage what you don’t measure, right? Everyone seems to agree we need influencer marketing metrics. Unfortunately,…

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